Monday, 26 June 2017 / Published in Web Design

Page Speed

We just noted that visual components on your site might affect page speed, but that’s not the only factor to consider. Overuse of plugins and unnecessary code can also contribute to a sluggish blog site. Removing garbage code can improve page speed by allowing your pages to load faster. Check out HTML-Cleaner if you’re not sure how to detect and delete garbage code. It’s a simple tool that doesn’t require any coding expertise. It simply displays the superfluous code and allows you to delete it with a single click.

Dwell Time

Although dwell time is an indirect ranking element for Google, it is an important aspect of the user experience – and we all know that when it comes to SEO, the user experience is king. The length of time a reader spends on a page on your blog site is referred to as dwell time. Dwell time is measured from the time a visitor clicks on your site in the SERP to the time they leave the website. This metric tells search engines like Google how useful your material is to readers in an indirect way. It stands to reason that the more time users spend on the page, the more relevant it becomes to them. However, there’s a reason this statistic is only used as a proxy for SEO: it’s entirely subjective. Your content approach is unknown to search engine algorithms. Short-form information that takes only a minute or two to read could be the core of your blog. To provide the best reader experience, you might put relevant information at the beginning of your blog entries, which means less time spent on the page. Yes, dwell time has an impact on SEO, but don’t edit your content to change this metric if it doesn’t fit your content strategy.

Mobile Responsiveness

In the United States, mobile devices account for more than half of Google’s search traffic. On a smaller scale, your blog site may follow the same pattern. There’s no getting around it: optimising your blog for mobile will have an impact on your SEO stats. But, exactly, what does it mean to “mobile-optimize” a website? The general rule of thumb in the sector is to keep things simple. Most pre-made site templates are now mobile-friendly, so all you’ll have to do is change the size of a CTA button here and there. Then, using your Google Analytics dashboard and a mobile site performance test on a regular basis, keep an eye on how your site is performing on mobile.